▫️catherine Skeen
About ▫️catherine Skeen
Catherine Skeen is a Sales Operations Analyst II at WP Engine in Austin, Texas, with a background in sales operations and resource management.
Current Role at WP Engine
Catherine Skeen holds the position of Sales Operations Analyst II at WP Engine, located in the Austin, Texas Area. Her responsibilities at WP Engine include managing various aspects related to sales operations and system optimization. This role capitalizes on her extensive experience in CRM management, sales enablement, and data analysis, enhancing WP Engine's sales efficiency and effectiveness.
Previous Experience at OpenSymmetry
Catherine Skeen served as the Sales Operations Lead at OpenSymmetry for two years, from 2019 to 2021, in the Austin, Texas Area. Her work involved overseeing sales operations, managing complex CRM systems, and integrating various sales platforms. During her tenure, she led critical initiatives such as the integration of HubSpot with other internal platforms and successfully transitioned the global sales team from NetSuite to HubSpot Sales Hub.
Role at Syniti
At Syniti, Catherine Skeen worked as a Resource & Account Specialist (Professional Services/Sales Ops Hybrid Role) from 2015 to 2019. During her four-year tenure in the Austin, Texas Area, she played a crucial role in sales operations, CRM management, and resource allocation. She managed the CRM database, including tasks like creating custom properties, setting up new users, managing licenses, and creating comprehensive reports and dashboards. Her efforts also included project managing the integration between HubSpot and NetSuite.
Educational Background
Catherine Skeen has a comprehensive educational background that combines technology, management, and the humanities. She earned her Master of Business Administration (M.B.A.) in Information Technology Management from Endicott College in 2018. Prior to that, she completed her Bachelor of Arts (B.A.) in History at Southern New Hampshire University in 2015. This diverse educational foundation underpins her strategic approach to sales operations and CRM management.
Expertise in CRM Management
Catherine Skeen has demonstrated robust expertise in CRM management throughout her career. She has managed CRM databases, specifically HubSpot, by creating custom properties, setting up users, and managing licenses. She has also led HubSpot integration discussions and project-managed the integration with NetSuite. Further, she has documented all sales functions within CRM tools for onboarding and created formal onboarding schedules for sales new hires. Her efforts ensured user adoption of CRM tools, overcoming challenges with previous systems, and the creation of KPI dashboards for various organizational insights.