Erika Sentz
About Erika Sentz
Erika Sentz is the Digital Marketing Manager, Lead at WP Engine, with a background in marketing technology and project management.
Current Role at WP Engine
Erika Sentz currently serves as the Digital Marketing Manager, Lead at WP Engine. Her role involves leading the self-serve conversion rate optimization strategy and testing across multiple brands. She has a strong focus on turning insights into actionable strategies that drive conversions and foster genuine connections between WP Engine and its users. Operating remotely, Erika leverages her extensive experience in digital marketing to enhance WP Engine's market presence.
Previous Experience at WP Engine
Prior to her current role, Erika Sentz worked as the Digital Marketing Manager, Sr. at WP Engine from 2021 to 2023. During her tenure, she focused on implementing digital marketing strategies that enhanced the company’s online performance. Her work in this role laid the foundation for her current responsibilities as a lead manager.
Role at Sylvan Learning
From 2018 to 2021, Erika Sentz was the Manager of Marketing Technology at Sylvan Learning based in Baltimore, Maryland Area. In this position, she managed the integration of marketing technologies to optimize the company’s outreach and engagement efforts. Her role was pivotal in advancing Sylvan Learning’s technological capabilities in marketing.
Background in Project Management at VIVA Creative
Erika Sentz served as the Project Manager & Associate Producer at VIVA Creative from 2016 to 2018 in Rockville, MD. Her responsibilities included overseeing project timelines, coordinating with various departments, and ensuring the successful execution of creative projects. This role honed her skills in organizational management and creative production.
Founding Girls Guide to Music
Erika Sentz founded and served as the Editor for Girls Guide to Music from 2013 to 2018. In this capacity, she was responsible for curating content and managing editorial processes. The platform provided insights into the music industry and served as a resource for music enthusiasts.
Academic Background
Erika Sentz achieved a Master of Business Administration (MBA) from the Quantic School of Business and Technology, studying from 2023 to 2024. She also holds a Bachelor of Arts (BA) in CLEG (Communications, Law, Economics, and Government) from American University. Her academic qualifications provide a strong foundation for her career in digital marketing and business strategy.