John Hessinger
About John Hessinger
John Hessinger is the Vice President of Marketing at WP Engine, with extensive experience in strategic marketing and team leadership.
Company
John Hessinger currently holds the position of Vice President, Marketing at WP Engine, a company located in the Austin, Texas Area. WP Engine specializes in managed WordPress hosting and digital experience solutions, making it a key player in the WordPress ecosystem.
Title
As the Vice President, Marketing at WP Engine, John Hessinger leads the company's global acquisition and growth strategies. His responsibilities include overseeing full-funnel marketing, brand and e-commerce initiatives, conversion optimization, and performance marketing across various paid, earned, and owned channels.
Previous Experience at Volusion
Before his current role, John Hessinger served as Vice President, Global Marketing at Volusion from 2012 to 2016. During his four-year tenure, he focused on strategic marketing plans to generate traffic, leads, and sales conversion. He was instrumental in acquiring and retaining new customers for the company, which specializes in e-commerce solutions.
Previous Experience at Expedia Group
From 2009 to 2011, John Hessinger worked at Expedia Group as Director, Global SEO Strategy and Analytics. His two-year role was split between Austin and International locations. During this time, he specialized in optimizing search engine strategies and analytics to enhance Expedia Group's global presence.
Specialization and Expertise
John Hessinger has over 14 years of experience working with online marketplaces and subscription-based business models. He specializes in growth, ROI, demand generation and lead acquisition, inbound marketing, content marketing, and social media. An expert in search engine optimization (SEO), search engine marketing (SEM), web analytics, database marketing automation/CRM, and site conversion optimization, he also has extensive experience in email marketing and telesales, sales pipeline optimization, marketing communications, branding and public relations, event management, and advertising.
Education
John Hessinger earned his Bachelor of Arts degree in Music Composition from UCLA, where he studied from 1993 to 1997. His academic background adds a unique perspective to his extensive and diverse marketing career.
Team Leadership
Known for building and developing highly effective, highly engaged teams, John Hessinger excels in leadership roles. At WP Engine, he is responsible for overseeing a wide range of marketing initiatives and driving the company's global growth and acquisition efforts.