Justin Lim
About Justin Lim
Justin Lim is a Senior Analytics Engineer and Tech Lead at WP Engine, with a background in data science and customer experience analysis.
Company
Justin Lim is currently employed at WP Engine, working remotely as a Senior Analytics Engineer and Tech Lead. He has been with WP Engine in various roles over several years, contributing to the company's data and analytics capabilities.
Title
Justin Lim holds the title of Senior Analytics Engineer and Tech Lead at WP Engine. In this role, he is responsible for overseeing data analytics initiatives and leading technical projects within the company.
Education and Expertise
Justin Lim studied at St. Edward's University, where he earned a Bachelor of Business Administration (BBA) with a focus on Economics/Mathematics. His academic background provided him with a strong foundation in both business and analytical methodologies, which he has applied throughout his professional career.
Professional Background
Prior to his current role, Justin Lim served in multiple capacities at WP Engine, including as a Data Scientist from 2021 to 2022 and as a Senior Customer Experience Data Analyst from 2018 to 2021. He also worked as a Sales Operations Intern at WP Engine for three months in 2016. Additionally, he gained experience as a Sales Intern with Expedia Group in 2017 for three months.
Projects and Initiatives
Justin Lim played a key role in developing and managing a centralized data platform that provides actionable data insights for the Life Cycle Management Team's customer outreach initiatives. He partnered with Finance and Revenue Operations teams to construct MRR and Financial reporting data systems. Additionally, he implemented data observability and alerting tools that significantly minimized data outages. He has also mentored junior team members on the Analytics Engineering team to enhance their technical skills.