Mark Allison
About Mark Allison
Mark Allison is the Vice President of Sales for APJ at WP Engine, with over 20 years of experience in technology sectors across EMEA, APJ, and ANZ regions.
Title and Current Position
Mark Allison holds the title of Vice President | Sales | APJ at WP Engine. He operates out of Australia, focusing on strategic sales leadership in the Asia-Pacific and Japan regions. His role involves managing sales efforts and driving growth initiatives throughout these markets.
Professional Experience at Qualtrics
Mark Allison previously served as Vice President | Enterprise Sales | ANZ at Qualtrics from 2019 to 2023, based in Melbourne, Australia. During his tenure, he was responsible for overseeing enterprise sales operations, contributing to the expansion of Qualtrics' presence in the Australia and New Zealand region.
Sales Leadership Roles at InMoment and Webtrends
Allison held the position of Vice President Sales | APAC at InMoment from 2016 to 2019 in Melbourne, Australia. Before that, he was the Managing Director | APAC for Webtrends from 2012 to 2016 and the Country Manager | ANZ from 2007 to 2012 in Melbourne. In these roles, he led sales initiatives and drove business development across the Asia-Pacific region.
Earlier Career in London
Prior to relocating to Australia, Allison worked in London, England, in various analytical and managerial roles. This includes positions at WebTrends UK, Reed Business Information, TUI, ITV, and News International, spanning from 1999 to 2006. These roles enabled him to develop comprehensive skills in business analysis, commercial web management, and web analytics.
Educational Background
Mark Allison studied Science at the University of Canterbury, earning a Bachelor of Science (BSc) degree. He also attended St Andrew's College in New Zealand, providing a solid foundation for his ensuing career in technology sectors and sales leadership.
Industry Expertise and Skills
With over 20 years of experience in technology sectors, Mark Allison specializes in enterprise sales leadership for SaaS/Cloud and On-Premise solutions. He is known for executing sales strategies that demonstrate ROI and for managing IT projects for renowned Australian and global brands. His deep understanding of the APJ market, combined with his experience in strategic planning and cross-departmental collaboration, underscores his capability in driving sales growth and expanding market presence.