Michael Kraus
About Michael Kraus
Michael Kraus is the Senior Manager of Lifecycle Marketing & Monetization at WP Engine, with over 15 years of experience in marketing automation and lifecycle marketing.
Current Position at WP Engine
Michael Kraus serves as the Senior Manager of Lifecycle Marketing & Monetization at WP Engine. He operates from the Austin, Texas Metropolitan Area. In his role, he focuses on driving customer engagement and maximizing revenue through strategic lifecycle marketing initiatives. His responsibilities include overseeing marketing automation processes and implementing effective monetization strategies.
Previous Experience at McGaw
Michael Kraus worked as the Director of Marketing Operations at McGaw from 2022 to 2023. Based in Austin, Texas, he was responsible for overseeing the company's marketing operations, ensuring the efficiency of marketing processes, and driving strategic marketing initiatives. His leadership in marketing operations helped optimize the company's overall marketing performance.
Role at VMware
From 2015 to 2022, Michael Kraus held the position of Sr. Manager - Marketing Automation at VMware. During his seven-year tenure in the Austin, Texas Area, he managed marketing automation efforts, enhancing the efficiency and effectiveness of the company's marketing campaigns. He played a key role in implementing successful marketing automation platforms and driving data-driven marketing strategies.
Experience in Marketing Automation
Michael Kraus brings over 15 years of experience in marketing automation and lifecycle marketing. He started as a Marketing Automation Specialist at Bulldog Solutions and Mason Zimbler. Later, he advanced to roles such as Sr. Manager of Marketing Automation at VMware and Director of Marketing Operations at McGaw. His expertise includes demand generation, data-driven marketing, and customer lifecycle management. He has implemented successful marketing automation platforms in various companies, enhancing operational efficiency and campaign performance.
Educational Background
Michael Kraus studied at The University of Texas at Austin, where he completed courses in Business Foundations and Advertising. His educational background provided a strong foundation in business principles and marketing strategies, which he has applied throughout his career in various marketing roles. His academic credentials support his expertise in lifecycle marketing, demand generation, and marketing automation.