Monica Cravotta
About Monica Cravotta
Monica Cravotta is the Vice President of Corporate Marketing at WP Engine, with extensive experience in product marketing and brand development.
Title
Monica Cravotta currently holds the position of Vice President Corporate Marketing at WP Engine.
Career at WP Engine
Monica Cravotta has held multiple leadership roles at WP Engine. She has been the Vice President of Corporate Marketing since 2022. Prior to this, she served as the Vice President of Marketing from 2019 to 2022. From 2017 to 2019, she held the role of Senior Director of Product Marketing & Global Events. She began her tenure at WP Engine as the Director of Product Marketing from 2015 to 2017.
Previous Roles
Before joining WP Engine, Monica Cravotta worked at Spredfast (formerly Mass Relevance) as Director of Product Marketing from 2014 to 2015. She also served as a Senior Product Marketing Manager at Bazaarvoice from 2011 to 2013. Monica took on a variety of roles in Austin-based organizations, including Board of Directors at Anthropos Arts (2011-2014), and Engine 2 Diet Program Coordinator & Marketing Director at Whole Foods Market (2010-2011).
Professional Background
Monica Cravotta has a foundation in public relations and marketing communication, with roles such as Senior Manager of Public Relations at i2 Technologies and Manager of Marketing Communications at Aspect Development. She has also founded and co-owned several ventures, including Austin Sweet Songs and Hideout Studios.
Achievements
During her tenure at WP Engine, Monica Cravotta has led significant brand campaigns and initiatives. She was instrumental in the 'Smarter Way to WordPress' ad campaign, which earned a regional Silver Addy in San Francisco in 2023. She also spearheaded the 'WordPress Peace of Mind' campaign, a 2024 Digiday video ad finalist. Her work on the Webby+ WP Engine Crafted with Code platform resulted in a 2X increase in referral traffic and awareness.
Education and Expertise
Monica Cravotta has a Bachelor of Arts in Humanities from the University of Colorado Boulder. She is recognized for her ability to define differentiated, purpose-driven brands and is dedicated to mentoring talented teams.