Natalie M.
About Natalie M.
Natalie M. is a Senior Product Designer at WP Engine and Flywheel in Omaha, Nebraska, with extensive experience in UX/UI design and graphic design.
Current Positions
Natalie M. holds two significant roles in the design industry. As a Senior Product Designer at WP Engine, located in Omaha, Nebraska, she spearheads various strategic design projects. Concurrently, she also serves as a Product Designer at Flywheel, bringing her extensive design expertise to this Omaha-based company.
Previous Experience
Natalie M. has a diverse professional background. She worked as a UX/UI Designer at ProKarma for a year, collaborating with Kiewit in the Greater Omaha Area. Before that, she was a Vendor Implementation Consultant at Sharp HealthCare in San Diego for four months. Natalie's experience also includes her role as Creative Director at M6Connect Corporation and Associate Marketing Manager at Blue Cross Blue Shield of Nebraska. From 2013 to 2015, she served as a User Interface Designer at Innovative Systems, and she began her career as a Graphic Designer for the Windsor Express Basketball Team and United Methodist Conference Center.
Education and Certifications
Natalie M. studied at Dakota Wesleyan University where she majored in Graphic Design with a minor in Web Page Design. In addition to her academic qualifications, she is a Certified Scrum Master, advocating agile methodologies for two product teams at WP Engine.
Design Initiatives at WP Engine
At WP Engine, Natalie led a redesign effort for the purchase process, leading to a 16% increase in conversions. She also created an internal product design mentorship program that includes course material, regular 1:1s, portfolio creation, and hiring. Her strategic design efforts helped solve customer abrasion and decrease support interactions by 18%. Additionally, she established a partnership with the Support team to track and analyze the success of releases.