Shelley Schmoker
About Shelley Schmoker
Shelley Schmoker is the Senior Group Manager of Product Marketing at WP Engine in Austin, Texas, with extensive experience in product strategy and marketing across various companies.
Current Role at WP Engine
Shelley Schmoker is currently serving as the Senior Group Manager, Product Marketing at WP Engine in Austin, Texas, United States. In this role, she oversees cross-portfolio positioning, messaging, and asset creation. She is responsible for roll-up reporting of product marketing activity, timelines, and impact. Additionally, she leads a team of product marketing managers to ensure the product marketing strategy aligns with company goals.
Previous Experience in Product Marketing Consulting
Shelley Schmoker has worked as a Product Strategy and Product Marketing Consultant on two separate occasions. From 2018 to 2020, she operated her consulting firm, Shelley Schmoker Consulting, in the Austin, Texas Area. Additionally, she worked as a consultant from 2015 to 2016. In these roles, she applied her expertise to help various clients develop and refine their product strategies and marketing initiatives.
Brand Strategy Leadership at HomeAway.com
From 2016 to 2018, Shelley Schmoker held the position of Director, Global Brand Strategy at HomeAway.com in Austin, Texas. During her tenure, she was instrumental in shaping the global brand strategy, ensuring that messaging and positioning resonated with target audiences across different markets.
Marketing Leadership Roles
Shelley Schmoker has held significant marketing leadership roles at multiple organizations. Notably, she was the Vice President of Marketing at Bloomfire in 2014 and the Director of Solutions Marketing at SumTotal Systems, LLC from 2013 to 2014. Her responsibilities in these roles included creating integrated marketing campaigns and guiding strategic marketing initiatives.
Educational Background
Shelley Schmoker studied History and English and achieved a Liberal Arts degree at Southwestern University. Her educational background has contributed to her prowess in developing compelling product positioning and messaging, which are critical components of effective product marketing.