Sophie Sutherland
About Sophie Sutherland
Sophie Sutherland is the Senior Manager of Lifecycle Marketing at WP Engine, with extensive experience in digital and international marketing.
Current Role at WP Engine
Sophie Sutherland currently holds the position of Senior Manager, Lifecycle Marketing at WP Engine. In this role, she is responsible for overseeing customer engagement and retention strategies, focusing on the entire customer journey to boost lifetime value and satisfaction. She has successfully spearheaded a customer retention initiative, enhancing customer lifetime value by 15%.
Previous Experience at WP Engine
Before her current role, Sophie Sutherland held two other significant positions at WP Engine. As Senior Demand Generation Manager, Acquisition Marketing, she worked for 11 months from 2023 to 2024. Prior to that, she served as Senior Marketing Manager, International, for 9 months from 2022 to 2023. In these roles, she played a key role in expanding the company's international marketing efforts by tailoring campaigns to diverse global markets.
Digital Marketing Strategy at Ideagen Plc
Sophie Sutherland worked as the Digital Marketing Manager at Ideagen Plc from 2020 to 2022. During her tenure, she developed and implemented a comprehensive digital marketing strategy that significantly increased online engagement and lead generation. Her efforts were well-recognized within the organization, and they contributed to marked improvements in digital performance metrics.
Educational Background and Certifications
Sophie Sutherland holds a First-Class Bachelor of Arts (Honours) in International Marketing and Business from De Montfort University, where she studied from 2009 to 2013. She also obtained Certificates in Advanced French and Intermediate Spanish from the University of Leicester, studying there for 9 months. Additionally, she achieved a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (CIM).
Marketing Roles at E.ON UK and The Access Group
Sophie Sutherland has extensive experience in marketing roles at E.ON UK and The Access Group. At E.ON UK, she worked as a Marketing Executive from 2013 to 2015 and as Digital Marketing Manager from 2015 to 2018. She led a major SEO overhaul, which resulted in a 30% increase in organic search traffic over a year. At The Access Group, she served as Marketing Manager from 2018 to 2019 and as Divisional Marketing Manager from 2019 to 2020, successfully managing a cross-functional team which led to a 20% increase in marketing campaign efficiency.