Sriraman “Sriram/Ram” Ramachandran, Ph.D.
About Sriraman “Sriram/Ram” Ramachandran, Ph.D.
Sriraman 'Sriram/Ram' Ramachandran, Ph.D., is the VP of Sales GTM Strategy, Revenue Operations, and BI at WP Engine in Austin, Texas, with extensive experience in sales strategy and business transformation.
Current Role at WP Engine
Sriraman Ramachandran, Ph.D. is currently the Vice President of Sales GTM Strategy, Revenue Operations, and Business Intelligence at WP Engine in Austin, Texas, United States. He joined the company in July 2023 and has since led efforts to revitalize sales go-to-market strategies, revenue operations, and business intelligence. His focus includes improving profitability and enhancing market share.
Previous Experience at Insight
Before joining WP Engine, Sriraman Ramachandran worked as the Vice President of Revenue Operations at Insight from 2021 to 2023 in Austin, Texas. During his tenure, he played a key role in building the Revenue Operations function from scratch. His responsibilities included strategy and execution of account segmentation, sales coverage, sales incentives, compensation plan redesign, quota retooling, and pricing.
Roles at VMware
Sriraman Ramachandran held multiple senior roles at VMware. He served as the Senior Director of WW Partner Sales Strategy in 2021 for 11 months and as the Senior Director of Global Joint Channel Ecosystem Strategy from 2018 to 2021 in Austin, Texas. At VMware, he established a Channel Synergy Strategy function focusing on joint solution monetization through partner ecosystems, including collaborations with Dell, HP, Lenovo, AWS, and other major distributors.
Positions at Dell
From 2010 to 2018, Sriraman Ramachandran held various strategic roles at Dell in Austin, Texas. As Director of Global Distribution Sales Strategy and Planning (2017-2018), he focused on driving operations for three global distributors with an annual revenue of $4.5 billion. He also served as Director of Sales/GTM Transformation (2014-2015) and Global Program Manager of Sales/GTM Transformation (2010-2014), overseeing multiple sales and operations transformation projects.
Educational Background
Sriraman Ramachandran received his Ph.D. in Business Administration from UTSA Carlos Alvarez College of Business (2002-2007). He holds an MS in Computer Information Systems from Colorado State University (2000-2002). Additionally, he earned a BE in Electrical and Electronics from the University of Madras (1996-2000). He also has an MSBA from Colorado State University.