Stephanie Swannack
About Stephanie Swannack
Stephanie Swannack is the Director of Lifecycle Marketing at WP Engine, with extensive experience in CRM, retention marketing, and loyalty programs.
Company
Stephanie Swannack currently works at WP Engine as the Director of Lifecycle Marketing. WP Engine is a company that specializes in providing managed WordPress hosting services.
Title
Stephanie Swannack holds the position of Director of Lifecycle Marketing at WP Engine. Her role involves overseeing the entire customer journey to enhance engagement and retention.
Education and Expertise
Stephanie Swannack has an extensive educational background, including an MBA in Marketing from the University of California, Davis - Graduate School of Management (2005-2007) and an MA in Agribusiness from Washington State University (2002-2004). Additionally, she studied Agriculture Economics and Business at the University of New England in Australia (2000-2001). Her education provides a strong foundation for her expertise in marketing, CRM strategies, and agricultural economics.
Professional Background
Stephanie Swannack has accumulated substantial experience in various marketing roles. Before her current role at WP Engine, she worked at Tecovas as the Director of CRM and Retention Marketing (2021-2023). Her tenure at Whole Foods Market included positions as Senior Product Manager - Merchandising (2021), Senior Director of CRM (2019-2021), and Director of Loyalty Marketing (2015-2019). Earlier roles include Senior Director of Retail Brand Development at Catalina France (2014-2015), Director of Partner Solutions at Catalina Marketing (2007-2011), and Marketing Intern at DOLE Fresh Vegetables (2006). Additionally, she was a graduate student at Washington State University from 2002 to 2004.
Achievements
Stephanie Swannack has several notable achievements throughout her career. At Whole Foods Market, she launched a customer loyalty program that boosted customer retention by 20%. At Tecovas, she developed a CRM strategy that resulted in a 15% increase in repeat purchases. She led the implementation of a new ecommerce platform at Whole Foods Market, enhancing the online shopping experience. Stephanie presented on 'Leveraging Data for Personalized Marketing Campaigns' at the 2022 Customer Loyalty Conference. She received the 'Marketing Leader of the Year' award at Catalina France and has mentored junior marketing professionals through WP Engine's mentorship program. Additionally, she published an article in 'Marketing Week' and volunteered as a marketing advisor for a local Austin non-profit organization.