Trishna Mathews
About Trishna Mathews
Trishna Mathews is the Director of Demand Generation at WP Engine, with extensive experience in marketing and demand generation across various industries including SaaS, Fintech, Media, Entertainment, and Retail.
Company
Trishna Mathews currently serves as the Director of Demand Generation at WP Engine. WP Engine is a leading platform for WordPress hosting and delivers premium managed hosting services to a wide base of clients.
Title
Trishna Mathews holds the title of Director, Demand Generation at WP Engine. Her role involves leading initiatives to drive demand for the company's services through strategic marketing and sales funnel optimization.
Professional Experience
Trishna Mathews has a diverse professional background with roles in marketing, sales, and brand solutions across multiple sectors including SaaS, Fintech, Media, Entertainment, and Retail. She has held positions such as Principal Director of Demand Generation at Envestnet, Inc., Head of Marketing at iownit capital and markets, Inc., Marketing Director at Sovos, and several marketing roles at Evine Live, among others.
Education and Expertise
Trishna Mathews studied media at the New York Film Academy, achieving a direction qualification and holds a Bachelor of Mass Media in Advertising and Marketing from the University of Mumbai. Her expertise encompasses demand generation, marketing strategy, and content creation.
Achievements
Trishna Mathews has several notable achievements including leading the development and marketing of 'Inventor Showdown' at Shop HQ, increasing new customer acquisition by 20% and 56% for two core brands, and delivering multi-million-dollar campaigns that attracted over 74 million television viewers at 21st Century Fox. She also exceeded marketing revenue generation goals for Sovos by 100% during the global pandemic.
Technical Skills
Trishna Mathews has proficiency in a comprehensive tech stack, which includes Salesforce CRM, Marketo Marketing Automation, WordPress CMS Platform, Drift Conversational Marketing, Wrike Project Management, ZoomInfo/Discover Org Database Subscription, Seismic Sales Enablement, WebEx Events Webinar Platform, Go to Webinar Webinar Platform, and Pubble Customer Communication.