Whitney M. B.
About Whitney M. B.
Whitney M. B. is the Senior Manager of Digital Marketing at WP Engine in Austin, Texas, with a background in global demand generation, marketing direction, and partner marketing.
Company
Whitney M. B. currently works at WP Engine as the Senior Manager of Digital Marketing. WP Engine, located in Austin, Texas, offers managed WordPress hosting services. This role involves overseeing digital marketing strategies to drive customer engagement and business growth.
Title
As the Senior Manager of Digital Marketing at WP Engine, Whitney M. B. is responsible for managing and implementing marketing strategies that enhance the company's digital presence. This senior position demands leadership in planning, executing, and optimizing marketing campaigns to achieve business objectives.
Previous Roles at WP Engine
Prior to her current role, Whitney M. B. served as the Global Demand Generation Manager at WP Engine from 2017 to 2020. In this capacity, she was instrumental in managing demand generation campaigns that supported the company's global customer acquisition efforts.
Past Professional Experience
Whitney M. B. has held various marketing positions across different companies. She was the Marketing Director at AlertMedia from 2015 to 2017. Earlier in her career, she worked at SailPoint, serving as the Global Marketing Manager for 9 months in 2015 and as the Global Partner Marketing Manager from 2013 to 2014. She began her career at CA Technologies as a Senior Analyst in Partner Marketing from 2011 to 2013, and at Target as the Executive Manager of Human Resources from 2010 to 2011.
Education and Expertise
Whitney M. B. earned her Master of Business Administration (MBA) from The University of Texas at Austin, where she studied from 2019 to 2021. She also holds a Bachelor of Science (B.S.) in Global Business from the University of Redlands, completed in 2010. Additionally, she studied Spanish Culture and European Union topics at Universidad de Salamanca in 2008.
Achievements
At WP Engine, Whitney M. B. successfully led an international lead generation campaign that significantly grew the global customer base. She developed and executed an SEO strategy that improved organic search rankings and website traffic. Whitney also organized and managed multiple high-profile events and webinars, bolstering brand awareness and lead generation. Her innovative digital marketing tactics led to a substantial increase in marketing ROI. She played a critical role in WP Engine's rebranding efforts, enhancing the company's market positioning and brand recognition.