Amanda Williams
About Amanda Williams
Amanda Williams serves as the Public Relations Director at Wray Ward, where she has worked since 2019. She specializes in PR and influencer initiatives, leads brand campaign production, and directs a marketing service grant program for regional nonprofits.
Work at Wray Ward
Amanda Williams has held the position of Public Relations Director at Wray Ward since 2019. In this role, she is responsible for innovating and measuring the effectiveness of public relations and influencer initiatives using proprietary tools and methods. Additionally, she serves as the Wray Ward EmpoWWer Program Manager, a concurrent role she has maintained for five years. Her responsibilities include leading global photo and video production for brand campaigns, managing budgets, contracts, and production planning. Williams also directs a marketing service grant program aimed at supporting regional nonprofits.
Education and Expertise
Amanda Williams earned a Bachelor of Arts (B.A.) in History from Winthrop University, where she studied from 1994 to 1998. Her educational background has equipped her with a strong foundation in communication and analysis, which she applies in her public relations career. Williams has developed a specialty in the home and building products category, working with both B2B and B2C clients. Her expertise extends to managing public relations initiatives and leading marketing efforts for various organizations.
Background
Before joining Wray Ward, Amanda Williams worked as an Account Lead in Client Engagement at the same company from 2015 to 2019. Prior to that, she served as a Public/Community Relations Representative at Glen Raven from 1998 to 2002 in Burlington, North Carolina. This experience has contributed to her extensive knowledge of public relations and community engagement, allowing her to effectively manage client relationships and develop strategic communication initiatives.
Achievements
Amanda Williams has participated in the Home Improvement Research Institute’s annual Insights Summit, showcasing her commitment to staying informed about industry trends and best practices. Her role in leading global photo and video production for brand campaigns demonstrates her ability to manage complex projects and deliver impactful marketing content. Additionally, her work with regional nonprofits through the marketing service grant program reflects her dedication to community engagement and support.