Amy Raymer
About Amy Raymer
Amy Raymer serves as the Insights Director at Wray Ward, where she focuses on integrating consumer insights into strategic planning. With a background in marketing and brand strategy, she has held various positions at notable companies including Wells Fargo and PetSmart.
Current Role at Wray Ward
Amy Raymer serves as the Insights Director at Wray Ward, a position she has held since 2019. In this role, she focuses on integrating consumer insights into strategic planning. Her work emphasizes the importance of understanding consumer behavior to inform brand strategies. Raymer's approach combines analytical rigor with creative thinking, allowing her to develop effective solutions for clients.
Previous Experience in Marketing and Strategy
Before joining Wray Ward, Amy Raymer accumulated extensive experience in marketing and strategy. She worked at Wells Fargo as a CX Strategy Consultant for seven months in 2019. Prior to that, she held various roles at PetSmart from 2007 to 2013, including Marketing Manager and Senior Marketing Specialist. Raymer also worked at The Lavidge Company as an Account Executive and at LaneTerralever in multiple positions, including Director of Brand Strategy & Research.
Educational Background
Amy Raymer studied at Arizona State University, where she earned a Bachelor of Arts in Russian and Slavic Studies/Linguistics from 2005 to 2007. Additionally, she attended the University of Arizona, focusing on International Business from 2003 to 2005. Raymer also studied at the Smolny Institute in the Russian Federation, further enhancing her academic credentials.
Expertise in Consumer Insights
Amy Raymer possesses a strong focus on blending art and science in her approach to consumer insights. She advocates for voice-of-the-consumer methodologies in strategic planning, emphasizing the importance of understanding consumer behavior. Her deep curiosity for behavioral insights informs her strategic leadership, enabling her to unearth core problems and develop effective brand strategies.
Career Progression and Roles
Throughout her career, Amy Raymer has progressed through various roles in marketing and strategy. She worked at LaneTerralever as a Senior Director of Brand Strategy & Research from 2018 to 2019 and held positions such as Director of Strategic Planning and Senior Strategist from 2014 to 2016. This diverse experience has contributed to her expertise in developing and implementing brand strategies.