Buffy Mccoy Kelly
About Buffy Mccoy Kelly
Buffy McCoy Kelly serves as the Senior Director of Insights & Brand Strategy at Wray Ward in Charlotte, NC, where she has worked since 2021. With a rich background in creative direction and marketing communications, she has held leadership roles at various organizations and has received numerous awards for her contributions to the industry.
Work at Wray Ward
Buffy Mccoy Kelly has served as the Senior Director of Insights & Brand Strategy at Wray Ward since 2021. In this role, she focuses on developing strategic insights that drive brand growth and enhance marketing effectiveness. Her experience in the field contributes to the agency's ability to create impactful campaigns for clients. Wray Ward is located in Charlotte, NC, where Kelly has been instrumental in shaping the agency's approach to brand strategy.
Previous Experience at Tattoo Projects
Before joining Wray Ward, Buffy Mccoy Kelly founded Tattoo Projects, where she held the positions of President and Executive Creative Director from 2006 to 2021. During her 15 years at Tattoo Projects, she specialized in creative direction and marketing communications. Her leadership helped establish the agency's reputation in the Charlotte area and beyond, focusing on innovative branding solutions for various clients.
Educational Background
Buffy Mccoy Kelly studied at the University of Kentucky, where she gained foundational knowledge in her field. She furthered her education at Miami Ad School Atlanta @ Portfolio Center, achieving expertise in advertising and copywriting. This educational background has equipped her with the skills necessary for her roles in brand strategy and creative direction.
Achievements and Recognition
Buffy Mccoy Kelly has received numerous accolades throughout her career. She won the Genius on Paper Award from Communication Arts and has been recognized with dozens of National Addy Awards, Telly Awards, and Hatch Awards for her work in strategy and creativity. Additionally, she was named one of the Top Working Mothers of the Year by Working Mother Magazine and Advertising Women of New York, highlighting her contributions to both her profession and community.
Public Speaking and Community Involvement
Buffy Mccoy Kelly engages in public speaking on various topics, including the impact of social media, creativity in marketing, and the benefits of yoga and mindfulness. She serves as a board member at the University of North Carolina Nutrition Research Institute, contributing her expertise to the organization. Kelly is also a member of the Forbes Agency Council and The One Club for Creativity, furthering her involvement in the marketing and creative industries.