Caroline James
About Caroline James
Caroline James is an Insights Specialist with a background in Integrated Marketing Communications and experience in creative strategy across various organizations. She has held positions at notable companies including Digitas North America and currently works at Wray Ward.
Current Role at Wray Ward
Caroline James serves as an Insights Specialist at Wray Ward, a position she has held since 2021. In this role, she focuses on analyzing data and providing insights to inform marketing strategies. Her expertise contributes to the agency's ability to deliver effective communication solutions for clients.
Previous Experience at Digitas North America
Caroline James has extensive experience at Digitas North America, where she held multiple roles. She began as a Creative Strategy Intern in 2016, followed by positions as an Associate Creative Strategist from 2017 to 2018, and as a Creative Strategist from 2018 to 2020. She later advanced to Senior Creative Strategist for a brief period in 2020. Her work involved developing creative strategies that aligned with client objectives.
Education and Academic Background
Caroline James earned a Master of Science (M.S.) in Integrated Marketing Communications from Northwestern University. She also holds a Bachelor of Arts (B.A.) in Journalism and Mass Communication with a focus on Multimedia Design and Spanish from UNC Chapel Hill. Additionally, she completed an IES Study Abroad program at Universidad Complutense de Madrid, where she studied Spanish.
Internship Experience
Caroline James gained valuable experience through various internships. She worked as a Graphic Design Intern at Industry Standard Research in 2014 and at the UNC Chapel Hill Athletic Department from 2013 to 2014. Additionally, she served as an Editorial Intern at The Charlotte Observer in 2015. These roles provided her with practical skills in design, editorial processes, and strategic planning.
Professional Development
Throughout her career, Caroline James has engaged in various roles that have enhanced her skills in marketing, strategy, and design. Her diverse experiences across different organizations have equipped her with a comprehensive understanding of the marketing landscape, enabling her to contribute effectively in her current position.