Carter Smith
About Carter Smith
Carter Smith is a PR/Content Coordinator at Wray Ward, where he has worked since 2021. He holds a Bachelor of Arts in Communication and English from Clemson University and has experience in public relations and account management across various organizations.
Work at Wray Ward
Carter Smith serves as a PR/Content Coordinator at Wray Ward, a position held since 2021. In this role, Smith assists with research for companies, products, and competitors within the home and building category. Responsibilities include producing and managing clip reports to track editorial coverage and developing social media platform strategies. Smith also tracks key performance indicators (KPIs) for notable clients such as Stanley Black & Decker and VELUX Skylights. Additionally, the role involves providing administrative support through the creation of purchase orders and writing SEO-optimized blog posts.
Education and Expertise
Carter Smith completed a Bachelor of Arts in Communication and English at Clemson University from 2017 to 2021, studying within the Clemson University Honors College. Prior to this, Smith attended Heathwood Hall Episcopal School from 2004 to 2017. In 2019, Smith also studied Arts, Entertainment, and Media Management at Richmond, The American International University in London for 11 months. This educational background provides a strong foundation in communication strategies and content creation.
Background
Carter Smith has a diverse professional background in public relations and account management. Prior to joining Wray Ward, Smith held several internships and positions, including a Public Relations and Account Management Intern at Chernoff Newman in 2020 and a Public Relations Assistant at Her Nexx Chapter for four months in the same year. Smith also worked as an Account Management Intern at Pearce Center for Professional Communication from 2018 to 2020 and as a Campus Marketing Coordinator at Rent The Runway for two months in 2020.
Leadership Roles
Carter Smith has demonstrated leadership capabilities through involvement in the Public Relations Student Society of America (PRSSA). Smith served as Chapter President from 2020 to 2021 and as Vice President for seven months in 2020. These roles involved overseeing chapter activities and fostering engagement among members, contributing to the development of future public relations professionals.
Early Experience
Carter Smith began gaining experience in marketing and brand representation as a Brand Ambassador for BANGS Shoes in 2017. This role involved promoting the brand and engaging with potential customers, laying the groundwork for a career in public relations and marketing.