Jennifer Appleby
About Jennifer Appleby
Jennifer Appleby serves as the President, Chief Creative Officer, and Owner of Wray Ward, where she has led the agency's transformation into a creative marketing communications firm since 2001. With a background in graphic design and extensive involvement in community development, she has received multiple awards for her contributions to the industry and local organizations.
Work at Wray Ward
Jennifer Appleby has been with Wray Ward since 2001, serving as President, Chief Creative Officer, and Owner. Under her leadership, the agency underwent a strategic repositioning from a traditional advertising agency to a creative marketing communications agency. Prior to her current role, she held several positions at Wray Ward, including Senior Vice President from 1998 to 2001, Executive Creative Director from 1995 to 1998, and Senior Art Director from 1993 to 1995. Her tenure at Wray Ward spans over 30 years, contributing significantly to the agency's evolution and success.
Education and Expertise
Jennifer Appleby earned a Bachelor of Arts in Graphic Design from Penn State University, where she studied from 1981 to 1985. She also participated in the Innovation Institute at McColl Center, enhancing her expertise in creative marketing and design. Her educational background provides a strong foundation for her leadership roles in the creative industry.
Background
Jennifer Appleby has a long-standing commitment to community development in Charlotte, North Carolina. She has served as board chair for several organizations, including the Arts & Science Council, Charlotte Chamber, and Charlotte Mecklenburg Library. Her involvement in various boards and task forces reflects her dedication to nonprofit and creative initiatives within the community.
Achievements
Jennifer Appleby has received several accolades for her contributions to the industry and community. She was honored with the Charlotte BusinessWoman of the Year Award and the America Advertising Federation’s Silver Medal Award. Under her leadership, Wray Ward has been recognized with numerous national awards and ADDY® awards, showcasing the agency's creative excellence.