Joanne Lee
About Joanne Lee
Joanne Lee serves as the Director of Insights at Wray Ward, where she leads strategic planning and insights development. With extensive experience in brand strategy and customer experience design, she has held various leadership roles in notable firms across North Carolina.
Current Role at Wray Ward
Joanne Lee serves as the Director of Insights at Wray Ward, a position she has held since 2021. In this role, she leads the Discovery, Insights, and Strategic Planning processes, applying various research methodologies and tools to guide creative solutions and business planning. Lee actively collaborates with both client and creative teams to develop strategic deliverables that align with brand strategies. Her focus includes enhancing brand platform development and customer experience mapping through consumer segmentation and persona development.
Previous Experience at North Highland
Joanne Lee has extensive experience at North Highland, where she held multiple roles. She worked as the Director of Brand Strategy & Experience Design from 2017 to 2018, and prior to that, she served as Senior Manager of Brand and Marketing Strategy from 2013 to 2017. Additionally, she was the Director of Workforce Strategy from 2018 to 2021. In these positions, she contributed to brand strategy and experience design, enhancing the overall marketing efforts of the organization.
Background in Brand Strategy and Consulting
Joanne Lee has a diverse background in brand strategy and consulting. She worked as the Director of Brand Strategy & Development at Brandsymbol from 2010 to 2012. Earlier in her career, she served as a Senior Marketing & Branding Consultant at Monigle for one year in 1999 to 2000. Additionally, she spent eight years as a Communications & Brand Strategy Consultant at J Lee Consulting from 2005 to 2013. These roles have equipped her with a strong foundation in brand development and strategic marketing.
Education and Expertise
Joanne Lee studied at the University of North Carolina at Chapel Hill, where she earned a Bachelor of Arts degree in Business and Industrial Relations with Honors. Her educational background supports her expertise in designing customer and employee experiences that align with brand strategies. Lee specializes in facilitating workshops that contribute to strategic planning and insights development, further enhancing her capabilities in the field.