Karen Bryant
About Karen Bryant
Karen Bryant serves as the Social Media Director at Wray Ward in Charlotte, North Carolina, where she has worked since 2022. With a background in digital marketing and communication, she has developed social media processes and manages crisis situations while mentoring her team.
Work at Wray Ward
Karen Bryant has served as Social Media Director at Wray Ward since 2022. In this role, she has developed processes and standards for the social media discipline. Prior to her current position, she worked as Social Media Associate Director from 2021 to 2022 and as Content Manager from 2019 to 2021. Throughout her tenure, she has managed crisis situations on social media platforms and collaborated with the public relations team for broader crisis management. Her work involves overseeing project quality and ensuring seamless workflow among agency teams.
Education and Expertise
Karen Bryant holds a Master of Arts (M.A.) in Communication and Media Studies from the College of Charleston, which she completed from 2015 to 2017. She also earned a Bachelor of Science (BS) in Communication Studies from Wingate University, attending from 2009 to 2013. Her educational background supports her expertise in social media strategy and program management, which she applies in her current role and throughout her career.
Background
Karen Bryant has a diverse professional background in social media and digital marketing. She began her career as a Public Relations Intern at Allen Finley Advertising in 2010. Over the years, she has held various positions, including Digital Marketing Manager at Lou Hammond Group from 2015 to 2018 and Digital and Social Media Marketing Manager at Creative Circle from 2018 to 2019. Additionally, she gained experience as a Sales and Marketing Intern at Charlotte Hounds in 2012 and as an Editorial Assistant at Charleston Magazine from 2014 to 2015.
Mentorship and Team Collaboration
In her current role, Karen Bryant actively mentors team members in social media strategy and program management. She emphasizes collaboration with other agency teams and leaders to ensure an integrated program and seamless project workflow. Her leadership in these areas contributes to the overall effectiveness of the agency's social media initiatives.