Kim Leaston
About Kim Leaston
Kim Leaston is a Public Relations Manager with expertise in graphic design and digital campaign management. She holds a Bachelor's Degree from the University of North Carolina at Charlotte and has worked at Wray Ward since 2022.
Work at Wray Ward
Kim Leaston has been serving as the Public Relations Manager at Wray Ward since 2022. In this role, she is responsible for managing public relations strategies and initiatives. Her work includes planning and executing campaigns that enhance the company's visibility and engagement with target audiences. Leaston utilizes her skills in digital marketing to develop effective online and direct email campaigns, contributing to the overall success of the organization.
Education and Expertise
Kim Leaston earned her Associate's Degree from Wake Technical Community College, where she studied from 2012 to 2015. She furthered her education at the University of North Carolina at Charlotte, obtaining her Bachelor’s Degree from 2015 to 2018. Leaston has expertise in Adobe InDesign and Photoshop, which she employs for content and graphic design. Additionally, she is skilled in research and story development, adhering to AP guidelines.
Background
Kim Leaston has a background in event planning, promotion, and execution. Her experience includes developing and managing campaigns that target and retarget key audiences through paid social and digital channels. This foundation supports her current role in public relations, where she integrates her event planning skills with strategic communication efforts.
Achievements
Kim Leaston has developed a range of online and direct email campaigns throughout her career. Her focus on planning and managing paid social and digital campaigns has allowed her to effectively target key audiences. Leaston’s adherence to AP guidelines in research and story development enhances the quality of her public relations initiatives.