Kirsten Haugsted

Integrated Media Strategy Associate Director @ Wray Ward

About Kirsten Haugsted

Kirsten Haugsted serves as the Integrated Media Strategy Associate Director at Wray Ward in Charlotte, North Carolina, a position she has held since 2022. With a background in international business and marketing, she has accumulated diverse experience in media strategy and coordination across several organizations.

Work at Wray Ward

Kirsten Haugsted has served as the Integrated Media Strategy Associate Director at Wray Ward since 2022. In this role, she is responsible for developing and executing integrated media strategies for clients. Her position is based in Charlotte, North Carolina, where she has contributed to the agency's media planning and execution efforts for two years.

Previous Experience in Media Strategy

Before joining Wray Ward, Kirsten Haugsted worked at Horizon Media as Associate Director, Business Solutions from 2021 to 2022. Her experience also includes a role at Tombras as Integrated Media Supervisor from 2019 to 2021. Additionally, she held positions at EightBar, where she served as Senior Associate and Manager of Integrated Planning and Direct Investment, contributing to various media projects.

Educational Background

Kirsten Haugsted studied at Elon University, where she earned a Bachelor of Science in Business Administration (BSBA) with a focus on International Business and Marketing, along with a minor in French, from 2010 to 2014. She also studied at ESDES Business School in Lyon, where she achieved a BSBA in International Business and Marketing in 2012.

Early Career at Elon University

During her time at Elon University, Kirsten Haugsted held multiple roles, including Resident Assistant and Student Coordinator for the Global Study Ambassador Program. She also served as Residence Area Coordinator, gaining valuable experience in leadership and coordination within the university environment from 2011 to 2014.

Initial Experience in Media

Kirsten Haugsted began her career in media as a Media Trainee at ZenithOptimedia Group I The ROI Agency in 2014. This role provided her with foundational experience in media strategy and planning, which she built upon in subsequent positions within the industry.

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