Laura Yacoubian
About Laura Yacoubian
Laura Yacoubian SEO Manager
Laura Yacoubian serves as an SEO Manager, leading initiatives to enhance digital marketing strategies. She is committed to driving the efficiency and effectiveness of SEO practices within her team. Laura focuses on leveraging the latest technologies to optimize online presence and digital content for better search engine rankings.
Impact of AI on Digital Marketing
Laura Yacoubian explores the impact of AI within the realm of digital marketing, with a particular emphasis on SEO and content strategy. She investigates how AI technologies can revolutionize keyword research, content creation, and overall digital strategy. Her work involves scrutinizing the potential and limitations of AI in transforming traditional marketing methods.
AI Tools in SEO
Laura employs advanced AI tools such as Anthropic's Claude to streamline the process of keyword research data summarization. By utilizing this technology, Laura enhances the efficiency of her team's SEO efforts, allowing for quicker and more thorough data analysis. These tools facilitate a deeper understanding of keyword trends and search behaviors.
Generative AI and Long-Tail Keywords
Laura utilizes generative AI to identify long-tail keyword variations, breaking new ground in SEO strategy. This innovative approach helps her team discover untapped keyword opportunities and refine metadata creation for web content. Laura's methods contribute to more precise targeting and better performance in search engine results.
Balanced Approach to AI in SEO
As an advocate for a balanced approach, Laura emphasizes the importance of human oversight in AI-driven SEO. While recognizing the significant benefits of AI technologies, she addresses the challenges in ensuring AI-produced content meets quality standards. Laura highlights the necessity of maintaining Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria in AI-generated content.