Nicholas Lyne
About Nicholas Lyne
Nicholas Lyne is a Programmatic Media Senior Manager with expertise in utilizing demand side platforms for effective advertising. He holds a Bachelor's Degree in Marketing from Bryant University and has experience in campaign optimization and media planning.
Current Role at Wray Ward
Nicholas Lyne serves as the Programmatic Media Senior Manager at Wray Ward, a position he has held since 2021. In this role, he is responsible for overseeing programmatic media strategies and ensuring effective campaign execution. He monitors budget pacing and optimizes campaigns to ensure full delivery of campaign budgets. Additionally, he communicates with agency teams for planning and reporting on all campaigns, leveraging his expertise in demand side platforms.
Previous Experience at OMD USA
Before joining Wray Ward, Nicholas worked at OMD USA as a Senior Programmatic Analyst from 2018 to 2021. In this role, he focused on creating media plans for campaigns of various sizes, utilizing Omnicom's diverse programmatic offerings. His responsibilities included monitoring budget pacing and optimizing campaigns to meet client objectives. This experience provided him with a strong foundation in programmatic advertising.
Educational Background
Nicholas Lyne earned a Bachelor’s Degree in Marketing from Bryant University, where he studied from 2014 to 2018. His education provided him with a solid understanding of marketing principles and strategies, which he applies in his current and previous roles in the advertising industry. He also completed his high school education at Sturgis Charter Public High School, where he studied the International Baccalaureate program from 2010 to 2014.
Early Career Experience
Nicholas began his career as a Front End Supervisor at Market Basket, where he worked from 2011 to 2014. He also gained experience as a Project Management Intern at National Grid in 2017 and as a Summer Intern at the same company in 2016. Additionally, he worked as a Sales Associate at Puritan Cape Cod from 2015 to 2017. These roles contributed to his professional development and understanding of various business operations.