Nikki Pacitti
About Nikki Pacitti
Nikki Pacitti is a Paid Social Manager with extensive experience in digital marketing and media buying. She has worked at Wray Ward since 2019 and has held various marketing roles in Charlotte, North Carolina, and Pittsburgh, PA.
Current Role as Paid Social Manager
Nikki Pacitti serves as the Paid Social Manager at Wray Ward, a position she has held since 2019. In this role, she is responsible for managing social media advertising campaigns, optimizing performance, and driving engagement across various platforms. Her expertise in paid social strategies contributes to the agency's overall marketing efforts.
Previous Experience at Wray Ward
Prior to her current role, Nikki worked at Wray Ward as a Media Buyer for four months in 2019. During this time, she gained experience in media planning and purchasing, which laid the groundwork for her subsequent position as Paid Social Manager.
Digital Marketing Background
Nikki has a solid background in digital marketing, having worked as a Digital Marketing Specialist at SeedSpark from 2016 to 2017. She further advanced her skills as a Digital Marketing Manager at Ironpaper from 2017 to 2019, where she managed various digital marketing initiatives and strategies.
Educational Background in Marketing
Nikki Pacitti earned a Bachelor of Business Administration with a focus on Marketing from the University of North Carolina at Charlotte. She attended the university from 2012 to 2016, where she developed a strong foundation in marketing principles and practices.
Early Career Experience
Nikki's early career includes various roles in customer service and marketing. She worked as a Front Desk Associate at Fitness Connection USA in 2014, a Customer Service and Chef at Peace, Love and Little Donuts from 2010 to 2012, and held positions at Hickory Tavern and Estee Lauder Group of Companies. These experiences contributed to her skill set in customer relations and service.