Rebecca Smith
About Rebecca Smith
Rebecca Smith is a Client Engagement Executive Director at Wray Ward, with extensive experience in strategic marketing across both B2B and B2C sectors. She has held various leadership roles in notable agencies and companies, demonstrating expertise in client relations and business development.
Current Role at Wray Ward
Rebecca Smith serves as the Client Engagement Executive Director at Wray Ward, a position she has held since 2022. In this role, she focuses on enhancing client relationships and driving engagement strategies. Her responsibilities include overseeing client accounts and ensuring the delivery of innovative marketing solutions tailored to client needs. Based in Charlotte, North Carolina, she leverages her extensive experience in strategic marketing to contribute to the agency's growth.
Previous Experience at The Martin Agency
Rebecca Smith has a significant history with The Martin Agency, where she held multiple roles over several years. She worked as a VP Group Account Director from 2012 to 2014 and as a VP Account Director from 2010 to 2012. Additionally, she freelanced in the Planning Department from 2007 to 2010. During her tenure, she contributed to various campaigns and client strategies, enhancing her expertise in both B2B and B2C marketing.
Experience at The Fresh Market
Rebecca Smith worked at The Fresh Market in Greensboro, North Carolina, where she held the position of Senior Director of Marketing from 2014 to 2019, followed by a role as VP of Marketing for six months in 2019 to 2020. In these positions, she focused on marketing strategies for a premium grocery brand, addressing real-world marketing challenges and implementing solutions that fostered brand growth and customer loyalty.
Background in Strategic Marketing
Rebecca Smith has a background in both B2B and B2C strategic marketing. She is recognized for her expertise in top European and US creative advertising agencies. Her experience includes building new business opportunities and maintaining long-term client relationships through innovative initiatives and strategic planning. She has a proven track record in team-building, fostering loyalty among colleagues and clients alike.
Negotiation and Contract Management Skills
Rebecca Smith possesses experience in negotiating multi-million dollar contracts at the C-level. This skill set has been integral to her success in various roles, allowing her to secure advantageous agreements and partnerships. Her ability to navigate complex negotiations has contributed to her reputation as a strategic leader in the marketing and advertising sectors.