Tom Weekes
About Tom Weekes
Tom Weekes serves as the Integrated Search Director, specializing in SEM, SEO, and digital media strategy. He has a background in the performing arts and extensive experience in digital marketing roles across various companies.
Current Role as Integrated Search Director
Tom Weekes serves as the Integrated Search Director at Wray Ward, a position he has held since 2022. In this role, he specializes in search engine marketing (SEM), search engine optimization (SEO), and digital media strategy. He is responsible for tracking implementation and reporting, ensuring that the company's digital marketing efforts are effective and measurable. His expertise in these areas contributes to the overall success of the agency's integrated marketing initiatives.
Previous Experience at Wray Ward
Before becoming Integrated Search Director, Tom Weekes worked at Wray Ward in various capacities. He served as Search Manager from 2019 to 2021 and then as Associate Director of Search from 2021 to 2022. During his tenure, he developed strategies to enhance the agency's search capabilities and improve client outcomes. His experience at Wray Ward has provided him with a solid foundation in digital marketing within an agency setting.
Educational Background
Tom Weekes completed his secondary education at Greece Arcadia High School, where he earned an Advanced Regents Diploma with Distinction from 2007 to 2011. He then pursued higher education at the Rochester Institute of Technology, specifically at the Saunders College of Business, where he studied New Media Marketing and obtained a Bachelor's degree from 2011 to 2015. His educational background has equipped him with the knowledge and skills necessary for a career in digital marketing.
Digital Marketing Expertise
Tom Weekes possesses extensive expertise in digital marketing, particularly in SEM and SEO. He frequently utilizes various tools to enhance his work, including Google Analytics, Google Tag Manager, Data/Looker Studio, Search Ads 360, Campaign Manager, Google Ads, Bing Editors, Excel, and SEMRush. His proficiency in these tools allows him to analyze data effectively and implement strategies that drive results for his clients.
Passion for Performing Arts
In addition to his professional pursuits, Tom Weekes has a passion for the performing arts and the entertainment industry. He enjoys music, movies, television, podcasts, and video games. His interest in these areas is complemented by his background in improvisation and theater performance, showcasing his creative side and engagement with the arts.