Jenifer Willig
About Jenifer Willig
Jenifer Willig is the Co-Founder and CEO of Motive - Social Innovation, with over 20 years of experience in advertising and leadership roles at various organizations. She holds an MBA from Southern Methodist University and a BA in English Literature from the University of Illinois at Urbana-Champaign.
Work at WRTHY
Jenifer Willig serves as Co-Founder and CEO of WRTHY, a role she has held since 2016. Under her leadership, the organization has expanded its presence across major cities including New York, Chicago, and Boston. WRTHY focuses on innovative solutions that address social challenges, leveraging her extensive experience in the advertising and social innovation sectors.
Current Roles and Contributions
In addition to her position at WRTHY, Jenifer Willig is a Co-Founder of WHOLE WORLD Water, where she has been active since 2012. She also serves as an Advisory Board Member at The Cavendish Impact Foundation since 2017. These roles reflect her commitment to social innovation and community impact, further enhancing her professional portfolio.
Education and Expertise
Jenifer Willig holds a Master of Business Administration from Southern Methodist University - Cox School of Business, which she completed from 1991 to 1993. She also earned a Bachelor of Arts in English Literature from the University of Illinois at Urbana-Champaign, studying there from 1987 to 1991. Her educational background provides a strong foundation for her career in business and social innovation.
Background in Advertising
Jenifer Willig has a 20-year career in advertising, where she held significant leadership roles. She was the former CEO and CMO of (RED) and led global brands such as AT&T, Levi Strauss & Co, British Airways, and The Financial Times. Additionally, she managed the New York office of M&C Saatchi and played a key role in iconic dot-com businesses at TBWA/Chiat/Day in San Francisco.
Board Memberships and Involvement
Jenifer Willig is actively involved in various organizations, serving on the boards of the I AM WATER Conservation Foundation and the Thankful Enterprise. Her board memberships reflect her dedication to environmental conservation and community service, aligning with her professional focus on social impact.