Lena Jeffrey
About Lena Jeffrey
Lena Jeffrey serves as the Chief Merchandising Officer at WSS / Eurostar, Inc., bringing extensive experience in employee development and strategic retail planning, particularly in women's and kids' athletic and casual footwear.
Current Role at WSS
Lena Jeffrey serves as the Chief Merchandising Officer at WSS / Eurostar, Inc., a position she has held since 2023. In this role, she is responsible for overseeing merchandising strategies and initiatives within the company. Her focus includes enhancing product offerings and aligning them with market trends to meet customer needs. Jeffrey's leadership is instrumental in driving the company's merchandising vision and operational efficiency.
Previous Experience at WSS
Prior to her current role, Lena Jeffrey worked at WSS / Eurostar, Inc. as the VP Divisional Merchandise Manager for Women's and Kids Footwear from 2016 to 2021. In this capacity, she managed product assortments and collaborated with various teams to optimize sales performance. Earlier, she served as the VP Divisional Merchandise Manager Footwear from 2021 to 2023, contributing to the company's strategic direction in the footwear category.
Retail Sector Background
Lena Jeffrey has a strong background in employee development and management within the retail sector. Her experience spans various roles, including Senior Buyer for Women's Athletic Footwear and Merchandise Planning Manager at Mervyns. This extensive experience has equipped her with a deep understanding of retail operations and merchandising strategies, particularly in women's and kids athletic and casual footwear.
Educational Background
Lena Jeffrey studied at Chabot College, where she earned an Associate of Arts degree in Liberal Arts from 1998 to 2002. This educational foundation has supported her career in retail merchandising and management, providing her with essential skills and knowledge applicable to her roles in the industry.
Specializations in Retail Merchandising
Lena Jeffrey specializes in strategic retail planning and negotiation, with a focus on categories such as ready-to-wear career apparel, girls' sportswear, swimwear, outerwear, and school uniforms. Her expertise in these areas has contributed to her success in various merchandising roles, allowing her to effectively manage product lines and drive sales growth.