Taylor Wood
About Taylor Wood
Taylor Wood is a Brand Communications Specialist with extensive experience in digital platforms and the cannabis industry. Currently working at Wyld since 2021, Wood has a background in marketing and advertising management, having studied at multiple institutions including Portland State University.
Work at Wyld
Taylor Wood has been employed at Wyld since 2021, serving as a Brand Communications Specialist. In this role, Taylor focuses on the evolving relationships between people, brands, and technology. Taylor also works as a Social Media Specialist at Wyld, a position held since 2020. This dual role allows Taylor to leverage expertise in digital platforms to enhance brand communication strategies within the cannabis industry.
Education and Expertise
Taylor Wood has a diverse educational background. Taylor studied at Mt. Hood Community College, earning an Associate of Science degree from 2012 to 2014. Furthering education, Taylor attended Portland State University, where a Bachelor of Science degree in Marketing and Advertising Management was achieved from 2015 to 2018. Taylor also studied at Concordia University-Portland in the School of Nursing from 2014 to 2015. This educational foundation supports Taylor's expertise in brand communications and digital platforms.
Background
Before joining Wyld, Taylor Wood gained experience in various roles within marketing and strategy. Taylor worked at FIR Northwest as a Senior Strategist for two months in 2018 and held multiple positions there, including Strategist and Director of Strategy. Additionally, Taylor worked as a Freelance Marketing and Creative Services Strategist and Marketing Assistant from 2019 to 2020. Early work experience includes a two-year role as a Salesperson at Nordstrom from 2014 to 2016.
Achievements
Taylor Wood has developed a strong foundation in brand communications through various roles and experiences. Taylor engages in forensic analysis of social and cultural changes to uncover new metrics, emphasizing a fresh approach to research in brand communications. This analytical skill set is complemented by experience across multiple sectors, including the cannabis industry, gourmet food, retail, and non-profit sectors.