Gregory Smart
About Gregory Smart
Gregory Smart is a Solutions Engineer at Wyng, where he has worked since 2019. He has a background in marketing and has collaborated with major clients to enhance customer interaction strategies through Zero-Party Data solutions.
Work at Wyng
Gregory Smart has been employed at Wyng since 2019 as a Solutions Engineer. In this role, he focuses on developing strategic solutions that utilize Zero-Party Data to enhance customer experiences. Prior to his current position, he worked as a Technical Account Manager from 2015 to 2017 and as an Application Specialist in Professional Services/Customer Success from 2017 to 2019. His tenure at Wyng spans five years, during which he has collaborated with major clients to improve customer interaction strategies.
Education and Expertise
Gregory Smart holds a Master of Science in Marketing from the University of East Anglia, which he completed in 2011. He also earned a Bachelor of Arts in American Studies from Dickinson College in 2010. His foundational education includes a High School Diploma from The Lawrenceville School, achieved in 2006. This educational background supports his expertise in marketing and customer engagement strategies.
Background
Before joining Wyng, Gregory Smart worked at Princeton Web Systems as a Business Development/Partner from 2012 to 2015. His experience in business development complements his roles at Wyng, where he has focused on customer success and technical account management. His career trajectory reflects a consistent emphasis on enhancing customer interactions and developing effective marketing strategies.
Achievements
Gregory Smart has played a significant role in collaborating with high-profile clients such as L’Oreal, Unilever, Sony Music, and Church & Dwight. He has been instrumental in optimizing customer experiences through the application of Zero-Party Data solutions. His efforts have focused on increasing personalization and trust between brands and consumers, contributing to improved conversion rates and brand engagement.