Sarah Baldry
About Sarah Baldry
Sarah Baldry serves as the VP of Marketing at Wysa and has been a key figure in the marketing sector for over two decades, contributing to major partnerships and implementing AI-driven mental health solutions. She founded RESOLUT in 2021 and has held various roles in marketing and public relations across several organizations.
Current Role at Wysa
Sarah Baldry serves as the Vice President of Marketing at Wysa, a position she has held since 2022. In this role, she is responsible for developing and implementing marketing strategies that enhance Wysa's presence in the mental health support sector. Her efforts contribute to Wysa's mission of providing AI-driven mental health solutions, which have facilitated over 550 million conversations across 65 countries. Baldry works remotely and collaborates with enterprise partners to address the mental health needs of 11 million employees globally.
Previous Experience in Marketing
Before her current position, Sarah Baldry held various marketing roles, including Marketing and PR Consultant at Ieso Digital Health from 2019 to 2020, and Managing Director at Skywrite Communications from 2007 to 2009. She also served as Associate Director at Hotwire from 2004 to 2006 and as Global Commercial Director at Ranieri from 2017 to 2018. Additionally, she was Vice President of Global Marketing at Magma Global from 2018 to 2022, where she developed marketing strategies that supported the company's growth.
Education and Professional Development
Sarah Baldry has a strong educational background in business and marketing. She earned a Bachelor's Degree in Business and Information Technology from Kingston University, studying from 1996 to 2000. Additionally, she completed A-levels in Economics, Maths, and Communications at HSDC Havant & South Downs from 1994 to 1996. In 2021, she furthered her expertise by completing the Marketing Week Mini MBA with Mark Ritson, focusing on Brand Management.
Contributions to Wysa's Partnerships
In her role at Wysa, Sarah Baldry has played a significant part in establishing partnerships with major organizations, including Vitality, Swiss Re, Aetna International, NHS, L’Oreal, Bosch, and Colgate. Her work focuses on enhancing Wysa's outreach and effectiveness in providing mental health support solutions, leveraging her expertise in marketing to attract and engage these enterprise partners.
Specialization in Marketing Strategy
Sarah Baldry specializes in positioning and messaging that effectively attracts investors and customers, particularly for innovative companies. Her extensive experience in marketing allows her to develop strategies that resonate with target audiences, ensuring that the brands she represents are well-positioned in their respective markets.