Jimmy Hadden
About Jimmy Hadden
Jimmy Hadden is the Head of Social Commerce at Wyze, known for his significant contributions to e-commerce growth and community management.
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Jimmy Hadden currently serves as the Head of Social Commerce at Wyze in Seattle, Washington, United States since 2023. He has held various key positions within the company, contributing significantly to its growth and success in digital marketing and community management.
Professional Career at Wyze
Jimmy Hadden began his tenure at Wyze in 2020 as a Digital Community Manager, a role he held for two years in Kirkland, Washington. In 2022, he transitioned to the role of Sr. Content and Community Manager, a position he occupied for eight months. He was then promoted to Sr. E-Commerce Growth Manager, a role he held for 11 months, before taking his current position as the Head of Social Commerce in 2023. His extensive experience at Wyze demonstrates his expertise in managing and growing digital commerce and community engagement.
Co-Founder Achievements
Jimmy Hadden co-founded the fighting game Fraymakers, which achieved significant success by exceeding its Kickstarter goal. The campaign raised nearly $400,000 and garnered attention from major gaming media outlets such as IGN, Polygon, Kotaku, and Discord. This project highlights his ability to lead and innovate in the gaming industry.
Marketing Success at Wyze
As the Sr. E-Commerce Growth Manager at Wyze, Jimmy Hadden achieved remarkable marketing success by managing TikTok Ads. He achieved a 10x+ return on ad spend (ROAS) and maintained cost-per-click (CPC) below $5.50. His strategies have proven effective in maximizing the return on digital advertising investments, making a substantial impact on the company's revenue.
Strategic Advice and Brand Onboarding
Jimmy Hadden has also played a pivotal role in onboarding and providing strategic advice to top brands for their presence on TikTok Shop. Notable brands include GFUEL and Weee!, which benefited from his insights and expertise in navigating the social commerce landscape. His strategic guidance has enabled these brands to establish a strong presence on the platform.
Leadership in TikTok Shop Performance
Under Jimmy Hadden's leadership, Wyze's TikTok Shop became the top-grossing tech brand on the platform. He successfully achieved over 25 million impressions per quarter, demonstrating his ability to drive high levels of engagement and sales through innovative social commerce strategies.