Rob Johnson
About Rob Johnson
Rob Johnson is the Principal Ecommerce Technical Program Leader at Wyze, with extensive experience in digital strategy and ecommerce management.
Company
Rob Johnson currently holds the position of Principal Ecommerce Technical Program Leader at Wyze. Located in Seattle, Washington, he has been with Wyze since 2022.
Title
Rob Johnson serves as Principal Ecommerce Technical Program Leader, where he leads the ecommerce technical programs for Wyze.
Professional Experience
Rob Johnson has held several key positions in his career. Prior to his current role at Wyze, he was Vice President of Digital Strategy & Experience at Deseret Book from 2018 to 2022. He also served as Director of Ecommerce at Deseret Book from 2013 to 2018. His earlier roles include General Manager for Ok.com at Deseret Digital Media, Product Manager at Deseret Digital Media, Adjunct Faculty and Web Developer at Brigham Young University - Idaho, Junior Graphic Designer at Highstreet Advertising, Inc, Founder of RobKellas.com, Advertising Sales Manager at iComm Scroll, Academic Advisor at Brigham Young University - Idaho, and Administration/Graphic Designer at Future World UK LTD.
Education and Expertise
Rob Johnson holds a B.S., Cum Laude, in Communication - Advertising & Business Web Development from Brigham Young University - Idaho. He completed his studies from 2005 to 2009.
Ecommerce Leadership and Strategy
With significant experience in ecommerce, Rob Johnson has been instrumental in architecting and replatforming ecommerce solutions for direct-to-consumer commerce. He focuses on delivering reliable and resilient systems while holding commercial ownership of ecommerce business performance. Additionally, he manages digital marketing budgets and develops strategies to grow both top-line and net revenue. His efforts include analyzing current and projected ROIs for long-term planning and increasing online conversion and traffic through optimized site UI/UX for improved conversion and margin.