Jaimie Bakas
About Jaimie Bakas
Jaimie Bakas is the Director of Demand Generation at Xage Security, with over 15 years of experience in marketing, particularly in the cybersecurity sector. Previously, she held similar roles at ReversingLabs and Symantec, where she developed integrated marketing strategies and led teams focused on demand generation and pipeline growth.
Work at Xage Security
Jaimie Bakas serves as the Director of Demand Generation at Xage Security since 2023. In this role, she focuses on delivering impactful marketing solutions that drive growth and value for the company and its customers. Bakas specializes in developing and executing growth strategies that align with pipeline goals and key performance indicators (KPIs) in collaboration with sales and leadership teams.
Previous Experience in Demand Generation
Before joining Xage Security, Jaimie Bakas held the position of Director of Demand Generation at ReversingLabs from 2021 to 2023. Her experience includes building and leading integrated digital marketing teams for global brands and high-growth startups. She also worked at Corelight, Inc as Senior Manager of Digital Demand Marketing from 2019 to 2021, and at Symantec in various roles including Senior Digital Strategist and Global Social Media Marketing Manager.
Educational Background
Jaimie Bakas studied at the University of Colorado Boulder, where she earned a Bachelor of Science in Journalism with a focus on Advertising and Sociology from 1999 to 2004. Additionally, she studied at Griffith University in Queensland, Australia for 11 months in 2002. This educational background has contributed to her extensive knowledge and skills in marketing.
Marketing Expertise and Skills
With over 15 years of experience in marketing, Jaimie Bakas has developed a strong focus on demand generation and pipeline growth, particularly within the cybersecurity industry. She has built and launched successful account-based marketing (ABM) and lead generation programs using various tools and platforms, including 6Sense, Metadata.io, Demandbase, and HubSpot. Her expertise supports field sales and inside sales functions effectively.
Career Progression
Jaimie Bakas has held various marketing roles throughout her career, starting as a Traffic Coordinator at G.A. Wright Marketing in 2006. She has progressed through positions such as Project Manager at The Integer Group and Operations Manager at Goodby, Silverstein & Partners. Her tenure at Symantec included roles in social media marketing and digital strategy, showcasing her versatility and growth in the marketing field.