Madhu Balakrishnan
About Madhu Balakrishnan
Madhu Balakrishnan's Professional Title
Madhu Balakrishnan serves as the Vice President of Marketing & Branding Strategy. In this role, he oversees the development and implementation of comprehensive marketing plans that focus on enhancing brand visibility and driving demand within global insurance markets.
Madhu Balakrishnan's Experience and Background
Madhu Balakrishnan has over 15 years of experience leading creative teams across both B2B and B2C sectors. His extensive background in entrepreneurship has equipped him with a diverse set of marketing skills, making him adept at creating and executing go-to-market strategies for various industries.
Building Brand-to-Demand Strategy in Global Insurance Markets
Madhu Balakrishnan focuses on implementing a brand-to-demand strategy that accentuates the brand's presence in global insurance markets. His approach integrates both online and offline marketing techniques to ensure a comprehensive branding strategy that targets specific market demands.
Innovations in Online Sales Channels for Insurance
Madhu Balakrishnan has significantly contributed to building an online sales channel for commercial insurance policies. This initiative has streamlined the sales process, making it easier for customers to obtain insurance policies and for the company to expand its market reach.
Customer Engagement Strategies in Gaming Industry
Madhu Balakrishnan has also run customer engagement strategies for a card gaming company. His efforts in this area have focused on enhancing user experience and increasing customer retention through various engagement tactics.