Cynthia Church
About Cynthia Church
Cynthia Church serves as the Chief Strategy Officer at Xealth, where she leverages a clinical AI engine to improve digital health tool integration. With extensive experience in corporate affairs and marketing across various international markets, she has significantly expanded Xealth's client base and focuses on strategic partnerships to enhance revenue streams.
Current Role at Xealth
Cynthia Church serves as the Chief Strategy Officer (CSO) at Xealth, a position she has held since 2019. In this role, she utilizes a clinical AI engine to enhance the ordering and monitoring of digital health tools, integrating them into clinical workflows. Her focus includes building strategic partnerships and collaborations with insurers, employers, and pharmaceutical companies to drive new revenue streams for the organization. Under her leadership, Xealth has expanded its client base from three to nearly 30 clients within the first five years, showcasing her impact on growth and client retention.
Previous Experience at The Warehouse Group
Prior to her current role, Cynthia Church worked at The Warehouse Group as Corporate Affairs Manager from 2003 to 2008 in Auckland, New Zealand. During her five years there, she managed corporate communications and public relations strategies, contributing to the company's reputation and stakeholder engagement.
Professional Background at UPMC
Cynthia Church held multiple positions at UPMC, including Director of International Marketing & Communication from 2013 to 2015 and Senior Director of Marketing and Communication from 2015 to 2018. In these roles, she focused on expanding UPMC's global presence and enhancing its marketing strategies, contributing to the organization's international outreach and communication efforts.
Educational Background
Cynthia Church studied at Ohio University, where she earned a Bachelor of Science in Journalism (BSJ) from the Honors Tutorial College between 1993 and 1997. Additionally, she studied European Business Management at Swansea University for one year from 1995 to 1996. Her educational background provides a foundation for her expertise in communications and business strategy.
International Experience and Market Understanding
Cynthia Church has extensive experience in various international markets, including North America, Asia/Pacific, and Europe. This diverse background informs her strategic decisions and enhances her ability to navigate complex market dynamics. Her roles in different regions have equipped her with a deep understanding of global business practices and cultural nuances.