Astri Abyanti
About Astri Abyanti
Astri Abyanti is a Field Marketing Manager at Xendit, where she has worked since 2022 in Jakarta, Indonesia. She has a diverse background in marketing and public relations, with previous roles at Plaza Indonesia and Kanmo Group.
Work at Xendit
Astri Abyanti has been serving as the Field Marketing Manager at Xendit since 2022. In this role, she is responsible for managing marketing initiatives and strategies to enhance the company's presence in the market. Prior to her current position, she worked at Xendit as the Head of PR/Event from 2020 to 2022, where she focused on public relations and event management to promote the brand.
Previous Experience in Marketing and Public Relations
Before joining Xendit, Astri Abyanti held several significant positions in marketing and public relations. She worked at Plaza Indonesia as the General Manager Marketing for Level 4-6 from 2018 to 2019. Additionally, she served as the Senior Marketing Communications, Public Relations & Digital Marketing Manager at Plaza Indonesia from 2011 to 2017. Her experience also includes a role as Customer Relations Management & Public Relation Manager at Kanmo Group from 2010 to 2011 and as a Senior Public Relations Executive at Leo Burnett from 2007 to 2010.
Education and Expertise
Astri Abyanti earned her Bachelor's degree in International Relations and Affairs from Universitas Katolik Parahyangan, where she studied from 1999 to 2005. This educational background has equipped her with a strong foundation in communication and strategic marketing, which she has applied throughout her career in various marketing and public relations roles.
Experience in Broadcasting
In addition to her marketing and public relations roles, Astri Abyanti has experience in broadcasting. She worked as a Radio Announcer at 101 JAKFM from 2011 to 2014. This role involved engaging with audiences and enhancing her communication skills, which have been beneficial in her subsequent marketing positions.