Dana De La Vega
About Dana De La Vega
Dana De La Vega serves as the Chief of Staff to the Group Chief Innovation Officer and PH GM at Xendit, bringing over nine years of experience in the fintech, e-commerce, and gig economy sectors across Southeast Asia and the US.
Work at Xendit
Dana De La Vega currently serves as the Chief of Staff to the Group Chief Innovation Officer and PH GM at Xendit. She has been in this role since 2024, contributing to the company's strategic initiatives and innovation efforts in the fintech sector. Xendit is known for providing payment solutions across Southeast Asia, and Dana's role involves supporting the leadership in driving growth and operational excellence.
Education and Expertise
Dana De La Vega studied at St. Theresa's College, Q.C. from 2000 to 2011, completing her education there over 11 years. She furthered her education at Ateneo de Manila University, where she earned a Bachelor of Science in Management Engineering from 2011 to 2015. Her academic background supports her expertise in business administration and management, which she applies in her professional roles.
Background in Digital Infrastructure
Dana has a diverse background in building digital infrastructure, particularly within the fintech sector in Southeast Asia. She has accumulated over nine years of experience across various industries, including e-commerce, gig economy, and social media. Her work has involved collaboration with companies backed by notable investors such as YCombinator, Accel, Tiger Global, and Kleiner Perkins.
Previous Roles and Experience
Prior to her current position at Xendit, Dana held several key roles in various organizations. She worked at ZALORA Group as Operations Project Manager and later as Customer Experience Product Manager. She also served as Strategy Senior Associate at Wonolo and as Strategy & Product Innovations Director at Kumu. Her experience includes a brief role at Instacart as Product Expansions Manager and an internship at Del Monte Philippines.
Interest in Technology and Impact
Dana De La Vega has a strong interest in leveraging technology to make a positive impact. Her curiosity about the world drives her professional endeavors, particularly in sectors that influence digital transformation and consumer experience. This passion is evident in her commitment to enhancing operational strategies and product innovations throughout her career.