Michelle M.
About Michelle M.
Michelle M. serves as the COO Team Generalist at Xendit, where she has worked since 2019. With a background in digital strategies and operations, she has held various roles in marketing and project management across multiple companies in Indonesia and Singapore.
Current Role at Xendit
Michelle M. serves as the COO Team Generalist at Xendit, a position she has held since 2019. In this role, she contributes to various operational aspects of the organization. Additionally, she has been working as the Executive Assistant to the COO since 2018, where she supports executive functions and enhances team efficiency. Her responsibilities include implementing process improvements across different teams, which has positively impacted organizational workflows.
Previous Experience
Prior to her current roles at Xendit, Michelle M. held several positions that contributed to her expertise in digital marketing and operations. She worked as an SEO Consultant at Kementrian Pariwisata dan Ekonomi Kreatif Republik Indonesia for five months in 2018. Additionally, she was the Marketing Communication Manager at The Hearing Solution Group in 2017, overseeing marketing efforts across Indonesia, Malaysia, and Singapore. Her background also includes roles at Honeycombers Pte Ltd, Ydigital Asia, and PT Go Online Solusi, where she developed skills in account management and digital strategies.
Education and Expertise
Michelle M. holds a Bachelor of Communication degree from the London School of Public Relations in Jakarta, where she studied Public Relations, Advertising, and Applied Communication from 2007 to 2011. This educational background has equipped her with a strong foundation in communication strategies, which she applies in her professional roles. Her expertise includes digital specialization, project management, and process optimization, making her a valuable asset in her current position.
Digital Marketing and SEO Experience
Michelle M. has extensive experience in digital marketing and SEO. She worked as an SEO/SEM Specialist at Xendit from 2018 to 2020, where she focused on enhancing the company's online presence. Her previous roles as a Social Media Strategist and Digital Marketing Manager at The Hearing Solution Group further solidified her skills in managing digital campaigns and strategies across multiple regions, including Indonesia, Malaysia, and Singapore.
Project Management and Process Improvement
Michelle M. has experience managing a Project Management Office (PMO) as an analyst, where she focused on optimizing project workflows. At Xendit, she has implemented process improvements in various teams, including office, house, and kitchen management. Her ability to streamline operations contributes to the overall efficiency of the organization.