Dayna Goldman
About Dayna Goldman
Dayna Goldman is a Senior Product Marketing Manager at Xeneta, where she has worked since 2021. She specializes in enhancing the value proposition of Xeneta's SaaS platform by collaborating with various teams and creating content to support product understanding.
Work at Xeneta
Dayna Goldman serves as the Senior Product Marketing Manager at Xeneta, a position she has held since 2021. In this role, she synthesizes market, consumer, product, and competitive inputs to enhance the value proposition of Xeneta's SaaS platform. Goldman collaborates closely with various teams, including sales, engineering, product, customer success, and data, to ensure that product strategy aligns with market needs. She also creates content and enablement materials to support both internal teams and external stakeholders in understanding and utilizing Xeneta's offerings.
Education and Expertise
Dayna Goldman earned her Bachelor of Science (B.S.) degree in Graphic Communications from California Polytechnic State University-San Luis Obispo, where she studied from 2008 to 2012. Her educational background provides her with a strong foundation in both marketing and product management, which she applies in her current role at Xeneta.
Background
Prior to her current role at Xeneta, Dayna Goldman held several positions in marketing. She worked as a Marketing Coordinator at SPRITZ for seven months in 2012-2013 in San Francisco, California. Following that, she served as Marketing Manager at itslearning AS for one year in 2017-2018 in Bergen Area, Norway. Most recently, she was the Head of Content at StormGeo from 2018 to 2021 in Oslo Area, Norway.
Achievements
In her role at Xeneta, Dayna Goldman has developed and communicated unique value propositions (UVPs) for the company's products. This work is aimed at driving customer engagement and adoption, showcasing her ability to enhance product offerings based on market insights and customer needs.