Katherine Barrios
About Katherine Barrios
Katherine Barrios serves as the Chief Customer Officer at Xeneta, where she has played a significant role in the company's growth and success. With extensive experience in marketing and communications across various organizations, she has contributed to the development of innovative strategies and revenue models in the tech industry.
Current Role at Xeneta
Katherine Barrios serves as the Chief Customer Officer at Xeneta, a position she has held since 2023. In this role, she focuses on enhancing customer engagement and satisfaction, leveraging her extensive experience in marketing and communications. Barrios is instrumental in shaping strategies that align with the company's goals and customer needs.
Previous Experience at Xeneta
Prior to her current role, Katherine Barrios worked at Xeneta as the Chief Marketing Officer from 2016 to 2023. She also held the position of Head of Global Marketing for a brief period in 2015. During her tenure, she played a significant role in establishing Xeneta as a leading platform for ocean and air freight rate benchmarking and market analytics.
Professional Background
Katherine Barrios has a diverse professional background in marketing and communications. She previously worked at The Qt Company as Director of Global Marketing Communications, where she led marketing efforts during significant mergers and acquisitions. Her career also includes roles at Nokia, Opera Software, and Unit4, where she developed various marketing strategies.
Education and Expertise
Katherine Barrios studied at the University of Miami, earning a Bachelor of Science in Communication with a focus on Public Relations and Political Science. She furthered her education at Boston University's Questrom School of Business, completing a Full Master Track in Project Management. Additionally, she took Master Courses in Media & Democracy at the University of Oslo.
Achievements in Marketing and Communications
Throughout her career, Katherine Barrios has achieved notable successes in marketing and communications. She contributed to Xeneta's growth by navigating three funding rounds, raising a total of $108 million. At The Qt Company, she pioneered revenue models for open-source software and cultivated a Developer Community Marketing program that grew to over a million developers.