Grace Ouma Cabezas
About Grace Ouma Cabezas
Grace Ouma Cabezas serves as the Ecommerce Optimization Manager at The Knot Shop and has over 15 years of experience in strategic marketing and brand development across various sectors. She holds degrees in South African Literature, Mass Media Studies, English, Journalism, and Fashion Marketing, and has worked in leadership roles at notable companies such as Food52 and XO Group Inc.
Current Role at XO Group Inc.
Grace Ouma Cabezas serves as the Ecommerce Optimization Manager for The Knot Shop at XO Group Inc. since 2014. In this role, she focuses on enhancing the online shopping experience and optimizing ecommerce strategies to drive sales. Her tenure at XO Group Inc. spans nearly a decade, during which she has contributed to various aspects of ecommerce operations and marketing.
Education and Expertise
Grace Ouma Cabezas holds a Bachelor of Arts in English and Journalism from Rutgers University. She also studied South African Literature and Mass Media Studies at the University of KwaZulu-Natal, participating in a Semester Study Abroad Program. Additionally, she earned a certification in Teaching English as a Second or Foreign Language from TtMadrid and an Associate in Applied Science in Fashion Marketing from Parsons School of Design. Her educational background supports her expertise in sectors such as wellness, food, digital media, and ecommerce.
Professional Background
Grace Ouma Cabezas has over 15 years of experience in marketing and ecommerce. She began her career as a Marketing Coordinator at Kirker Enterprises and progressed through various roles, including Assistant Account Executive at T3 and Assistant Ecommerce Merchandiser at Bluefly. She has held senior positions at Food52 and theSkimm, where she focused on growth marketing. Her diverse experience includes leadership roles in digital marketing and ecommerce optimization across multiple organizations.
Achievements in Marketing and Ecommerce
Throughout her career, Grace Ouma Cabezas has specialized in creating profitable customer experiences and leading marketing teams. She has a strong focus on sustainable customer growth, product marketing, and brand positioning. Her work has involved strategic partnerships and performance analytics, contributing to the growth and visibility of the brands she has worked with. She has also been involved in initiatives aimed at supporting historically excluded groups in building resonant brands.
Advisory Roles and Contributions
In addition to her primary roles, Grace Ouma Cabezas has served as an advisor for various organizations, including Great Jones and Hey Jane. She is a founding member of Black Unicorn and has contributed to the #HIREBLACK Initiative as a Marketing Committee Leader and Speaker. These roles reflect her commitment to mentorship and her focus on promoting diversity and inclusion within the marketing and ecommerce sectors.