Renata Almeida
About Renata Almeida
Renata Almeida is a Community Manager at XO Group Inc., where she has worked since 2019. She has a strong background in communication and public relations, holding a Master's degree in Communication and Education from Universidad Autónoma de Barcelona and a Bachelor's degree in Public Relations from Universidade Salvador.
Work at XO Group Inc.
Renata Almeida has been serving as a Community Manager at XO Group Inc. since 2019. In this role, she oversees community engagement and customer experience initiatives. Her responsibilities include developing strategies to enhance user interaction and satisfaction within the community. Renata's expertise in managing community dynamics contributes to the overall success of the organization.
Previous Experience in Community Management
Prior to her current position, Renata Almeida worked at WeddingWire as a Manager and Community Manager from 2013 to 2017. During her tenure, she focused on community engagement and content management for Casamentos.com.br in Barcelona and the surrounding region. This experience equipped her with valuable skills in fostering relationships and enhancing customer experiences.
Education and Expertise
Renata Almeida holds a Master's degree in Communication and Education from Universidad Autónoma de Barcelona, which she completed in 2007. She also obtained a BS in Public Relations from Universidade Salvador in Brazil. In addition, she has pursued further education, including a certification in Professional, Emotional, and Technological Skills for Times of Change from Pontifícia Universidade Católica do Rio Grande do Sul in 2020.
Background in CRM and Content Management
Renata's career began in public relations, with her first role at ZCR Informática as Relaciones Publicas from 2005 to 2006. She transitioned to content management roles, including a position at Wedding Planner SL as a Web Content Editor for Casamentos.com.br from 2011 to 2013. Additionally, she worked as a CRM Specialist at inConcert for six months in 2010, where she was responsible for customer experience and business development activities in Portugal.