Liz Griffin
About Liz Griffin
Liz Griffin serves as the Chief Operating & People Officer at XSELL Technologies, where she has worked since 2022. With extensive experience in leadership roles at AT&T and DIRECTV, she emphasizes a culture of high performance and collaboration while leveraging artificial intelligence to improve customer contact functions.
Current Role at XSELL Technologies
Liz Griffin serves as the Chief Operating & People Officer at XSELL Technologies, a position she has held since 2022. In this role, she focuses on enhancing operational efficiency and fostering a collaborative work culture. Her leadership approach emphasizes high performance and alignment of recruitment, training, and development with the organization's strategic goals.
Previous Experience at AT&T
Prior to her current role, Liz Griffin held several positions at AT&T. She served as Assistant Vice President for National Sales Provides to Digital Acquisition Providers from 2018 to 2021. Additionally, she was the Assistant Vice President of Social & Digital Care from 2017 to 2018, and Director of Program Project Management in the Entertainment Group from 2015 to 2017. Her tenure at AT&T spanned various roles, contributing to her extensive experience in operations and management.
Experience at DIRECTV
Liz Griffin worked at DIRECTV in multiple capacities. She was the Associate Vice President of Performance Acquisition from 2021 to 2022, focusing on SEO, SEM, and Digital Acquisition Providers. She also held the position of Associate Vice President of Satellite Product Marketing for a brief period in 2022. Her roles at DIRECTV further expanded her expertise in marketing and performance management.
Education and Expertise
Liz Griffin earned her Bachelor's Degree in Journalism from Texas Christian University. She possesses expertise in Artificial Intelligence, which she applies to enhance customer contact functions through AI-powered agent support software. Her educational background and technical skills contribute to her effectiveness in operations management and strategic decision-making.
Leadership Philosophy and Culture Transformation
Liz Griffin champions the '3 L's' Philosophy, which focuses on loving what you do, who you do it with, and who you do it for. This philosophy drives her efforts in culture transformation and client satisfaction. She utilizes data-driven decisions and business intelligence to create measurable impacts in her leadership approach, fostering a culture of collaboration and high performance.