Briana Borsellino
About Briana Borsellino
Briana Borsellino serves as the Area Vice President of Sales at Xyleme, Inc., where she leads business development and sales strategy for enterprise SaaS solutions in the Retail and Hospitality sectors. She has held various sales roles in notable companies and possesses a Master's degree in Integrated Marketing Communications from Northwestern University.
Current Role at Xyleme
Briana Borsellino serves as the Area Vice President of Sales at Xyleme, Inc., a position she has held since 2022. In this role, she focuses on delivering enterprise SaaS solutions and professional services, particularly for the Retail and Hospitality sectors. Borsellino leads the business development and sales strategy, addressing complex content management challenges faced by large organizations. Her expertise in sales and marketing enables her to create innovative solutions tailored to the specific needs of enterprise clients.
Previous Experience at Whispir
Before joining Xyleme, Briana Borsellino worked at Whispir as the Director of Sales from 2021 to 2022. During her tenure in the Denver Metropolitan Area, she was responsible for driving sales initiatives and managing client relationships. Her experience at Whispir contributed to her understanding of the sales landscape and further developed her skills in enterprise solutions.
Sales Experience at Compulse and Marketron
Briana Borsellino held the position of Account Executive for Channel Solutions at Compulse from 2020 to 2021. Prior to that, she worked at Marketron, where she served as a Senior Key Account Executive from 2019 to 2020 and as an Account Executive for Channel Partners from 2016 to 2019. Her roles at Marketron involved managing key accounts and developing strategies to enhance client engagement and satisfaction.
Educational Background
Briana Borsellino earned a Master's Degree in Integrated Marketing Communications from Northwestern University. She also holds a Bachelor of Arts (B.A.) in Communication Studies and Integrated Marketing Communications from the same institution. Her educational background provides her with a strong foundation in marketing principles and communication strategies, which she applies in her professional roles.
Board Membership at DefendEdge
In addition to her role at Xyleme, Briana Borsellino serves as a Board Member at DefendEdge, a position she has held since 2022. This role allows her to contribute to strategic decision-making and governance within the organization, leveraging her extensive experience in sales and marketing.