Sarah Birch
About Sarah Birch
Sarah Birch is a Marketing Automation Manager at Xyleme, Inc. in Denver, Colorado, with a background in optimizing marketing tools and managing email campaigns, having previously worked in various marketing roles across multiple companies.
Work at Xyleme
Sarah Birch serves as the Marketing Automation Manager at Xyleme, Inc. since 2023. In this role, she focuses on optimizing marketing automation tools to enhance campaign effectiveness. Her responsibilities include developing and implementing lead scoring and nurture programs in collaboration with the Marketing and Sales teams. Based in Denver, Colorado, she has been instrumental in ensuring best practices are followed to achieve optimal campaign results.
Previous Experience in Marketing
Prior to her current position, Sarah Birch worked at Curaleaf as a Marketing Associate from 2020 to 2023. She also held the role of Marketing Specialist at Masterfully, LLC for seven months in 2020, and briefly at McMillan Study Guides. Additionally, she served as Marketing Director at Totem AR for one year and as Associate Brand Strategist at EMPATH for seven months. Her diverse experience in marketing roles has equipped her with a strong foundation in campaign management and audience engagement.
Expertise in Marketing Automation
Sarah Birch specializes in optimizing marketing automation tools, particularly Salesforce and Hubspot. She has a proven track record in creating and managing email marketing campaigns, emphasizing audience segmentation and A/B testing. Her analytical skills allow her to analyze and report on campaign results, providing insights for continuous improvements and optimizations.
Education and Qualifications
Sarah Birch earned a Bachelor of Science Degree in Business Administration with a focus on Marketing from California Polytechnic State University-San Luis Obispo. She completed her studies from 2015 to 2019, which provided her with a solid academic foundation in marketing principles and practices.
Background in Customer Service
Before transitioning into marketing, Sarah Birch worked as a Lifeguard at East Bay Regional Park District from 2013 to 2018. This role, spanning five years, helped her develop strong interpersonal skills and a customer-oriented approach, which she later applied in her marketing career.