Janelle Stevenson
About Janelle Stevenson
Janelle Stevenson serves as the Associate Director of the Yale College Alumni Fund, where she has successfully re-engaged long-lapsed donors and led significant fundraising initiatives. With a background in annual giving across several institutions, she has developed strategies to enhance donor retention and engagement.
Current Role at Yale University
Janelle Stevenson serves as the Associate Director of the Yale College Alumni Fund. In this role, she has been instrumental in re-engaging long-lapsed donors, achieving an 8% re-engagement rate during a fundraising challenge. She has been with Yale University since 2020 and previously held the position of Assistant Director in the same fund from 2017 to 2020. Her work focuses on enhancing donor relations and increasing contributions to the university.
Previous Experience in Fundraising
Prior to her current position, Janelle Stevenson worked at Columbia University Medical Center as the Associate Director of Annual Giving for six months in 2016. She also held the role of Assistant Director of Annual Giving at Roosevelt University from 2006 to 2011. Her experience includes developing strategies to engage donors and manage fundraising initiatives across various institutions.
Initiatives and Programs
At Yale University, Janelle Stevenson piloted a program aimed at developing digital engagement strategies to improve mid-level donor retention, starting in fall 2021. Additionally, she led a multichannel fundraising challenge in Spring 2021 that raised over $600,000 within a week. Her initiatives have focused on enhancing donor engagement and increasing overall contributions.
Educational Background
Janelle Stevenson studied at the University of Chicago, where she earned a Bachelor of Arts degree from 1994 to 2002. She also attended the Indiana University Lilly Family School of Philanthropy in 2017, furthering her knowledge in the field of philanthropy. Her educational background supports her expertise in fundraising and donor relations.
Achievements in Donor Engagement
Janelle Stevenson has achieved notable success in engaging young alumni during fundraising efforts. During a specific fundraising challenge, 25% of the donors were from this demographic. Her strategies have effectively targeted and involved younger alumni, contributing to the overall success of fundraising campaigns.